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{{Company Infobox
|image=
|Type=
|Industry=[[Virtual Reality]], [[Advertising]], [[Analytics]]
|Founded=2014
|Founder=[[Anthony Guay]]
|Headquarters=
|Notable Personnel=
|Products=
|Parent=
|Website=http://retinadvr.com/
}}
[[Retinad]] is a [[virtual reality]] [[analytics]] and [[advertising]] [[company]]. It is one of the first analytics and advertising platform for [[VR]]. On May 20, 2015, Retinad announced that it has raised $500,000 in an early stage funding round. The company plans to create an entire platform that allows advertisers to bid on ads based on various metrics.
Currently the entire Retinad analytics and ad system can applied to your [[app]] through a [[Unity]] plugin.
==Analytics==
In addition to common analytics metrics such as number of active users, session length, types of [[HMD]]s and operating systems, Retinad has demonstrated a heat map of the user's gaze. The heat map tells the developer where the users are looking at in the VR app.
==Advertising==
Retinad wants to bring [[immersive]] advertising to VR. It has demonstrated [[360 Photo]] and [[360 Video]] pre-roll ads. These ads feature gaze-based action points that allow the user to interact with the ad in various ways such as Skip, More Info, Like and Download. The app can play the ads during period of inactivity such as while the game is loading.
[[Category:Advertising]] [[Category:Analytics]]
{{Company Infobox
|image=
|Type=
|Industry=[[Virtual Reality]], [[Advertising]], [[Analytics]]
|Founded=2014
|Founder=[[Anthony Guay]]
|Headquarters=
|Notable Personnel=
|Products=
|Parent=
|Website=http://retinadvr.com/
}}
[[Retinad]] is a [[virtual reality]] [[analytics]] and [[advertising]] [[company]]. It is one of the first analytics and advertising platform for [[VR]]. On May 20, 2015, Retinad announced that it has raised $500,000 in an early stage funding round. The company plans to create an entire platform that allows advertisers to bid on ads based on various metrics.
Currently the entire Retinad analytics and ad system can applied to your [[app]] through a [[Unity]] plugin.
==Analytics==
In addition to common analytics metrics such as number of active users, session length, types of [[HMD]]s and operating systems, Retinad has demonstrated a heat map of the user's gaze. The heat map tells the developer where the users are looking at in the VR app.
==Advertising==
Retinad wants to bring [[immersive]] advertising to VR. It has demonstrated [[360 Photo]] and [[360 Video]] pre-roll ads. These ads feature gaze-based action points that allow the user to interact with the ad in various ways such as Skip, More Info, Like and Download. The app can play the ads during period of inactivity such as while the game is loading.
[[Category:Advertising]] [[Category:Analytics]]