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[[File:Magic leap logo.png|thumb|240px|Magic Leap logo]]

[[File:Magic leap logo.png|thumb|240px|Magic Leap logo]]

[[Magic Leap]] is an [[augmented reality]] company that sells the [[Magic Leap 2]], and previously sold [[Magic Leap One]] headsets. It was founded by [[Rony Abovitz]].  

'''Magic Leap''' is a company that sells [[augmented reality headset]]s, mainly the [[Magic Leap 2]], and previously sold the [[Magic Leap One]]. It was founded by [[Rony Abovitz]].  

Magic Leap became a foreign agent owned by companies outside of the U.S.A.

Magic Leap became a foreign agent owned by companies outside of the U.S.A. It is majority owned by Saudi Arabia's government.<ref name="d376">{{cite web | title=Google, augmented reality startup Magic Leap strike partnership deal: Reuters | website=CNBC | date=2024-05-30 | url=https://www.cnbc.com/2024/05/30/google-augmented-reality-startup-magic-leap-strike-partnership-deal-reuters.html | access-date=2024-09-26}}</ref>

Magic leap abandoned the light field idea and instead implemented a standard waveguide display for the Magic Leap 1.

Magic leap switched from light field to standard waveguide displays for the Magic Leap 1.

Its name is in reference to a "magic leap" for mankind, referring to the progress that man can make using augmented reality. It makes reference to Neil Armstrong's quote about a giant leap for mankind, likening augmented reality to space travel as the next step in man's evolution and exploration of knowledge.

Magic Leap's address is 7500 West Sunrise Boulevard, Plantation, Florida.<ref name="h848">{{cite web | title=Magic Leap | website=AREA | date=2022-04-05 | url=https://thearea.org/area-members/magic-leap/ | access-date=2024-09-26}}</ref>

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==Products==

==Products==

* [[Magic Leap 2]]

* [[Magic Leap 2]]

===Prototype===

==Manufacturing==

The [[optical head-mounted display]] is a glasses-like wearable connected to a small box (possibly?). It will be a small, self-contained computer that will be comfortable for people to use in public.<ref name="x202">{{cite web | last=Newton | first=Casey | title=Magic Leap is about to build 'millions' of its augmented reality devices | website=The Verge | date=2015-10-21 | url=https://www.theverge.com/2015/10/20/9579167/magic-leap-manufacturing | access-date=2024-09-26}}</ref>

Magic Leap partnered with [[Jabil]] to create a manufacturing plant in Guadalajara, Mexico.<ref name="n380">{{cite web | last=Hayden | first=Scott | title=Report: Meta in Talks with Magic Leap for Multiyear AR Headset Tech Deal | website=Road to VR | date=2023-05-22 | url=https://www.roadtovr.com/report-meta-talks-magic-leap-multiyear-ar-headset-tech-deal/ | access-date=2024-09-26}}</ref>

==User Interface==

==User Interface==

===Totems===

===Totems===

A totem is a real-world physical item that can be identified using computer vision and used in an application.

A totem is a real-world physical item that can be identified using [[computer vision]] and used in an application.

Different types of objects would be identified differently and have different uses and projections based on their identities. For example small, rectangular blocks of wood, metal or plastic could be identified as "computer mouse". User can move the object while Magic Leap tracks its position, speed and acceleration and feeds the information to its display, simulating the movement of the mouse. Magic Leap could also project a virtual keyboard onto various surfaces. [[Computer Vision]] and [[Object Recognition]] would key components of Magic Leap and its Totems.

Different types of objects would be identified differently and have different uses and projections based on their identities. For example small, rectangular blocks of wood, metal or plastic could be identified as "computer mouse". A user can move the object while Magic Leap tracks its position, speed and acceleration and feeds the information to its display.

Magic Leap could also project a virtual keyboard onto various surfaces.

The [[Magic Leap SDK]] was announced on June 2, 2015 during the MIT Technology Review’s EmTech Digital conference. The SDK is compatible with with both [[Unity]] and [[Unreal]] game engines. Sign-ups were available on its website.<ref name="y892">{{cite | last=Constine | first=Josh | title=Magic Leap Announces Its Augmented Reality Developer Platform | date=2015-05-29 | url=https://web.archive.org/web/20150603104741if_/http://techcrunch.com/2015/06/02/magic-leap-platform/ | access-date=2024-09-26 | page=}}</ref>

==History==

==Business==

[[Rony Abovitz]] is founder of Magic Leap.

[[Rony Abovitz]] is founder of Magic Leap.

'''2011''': Magic Leap began as Magic Leap Studios based in Flordia, U.S. It was initially making a graphic novel and a series of featured films. Rony Abovitz attended Comic-Con and released its first [[Virtual Reality]] app.

'''2011''': Magic Leap began as Magic Leap Studios based in Flordia, U.S. It was initially making a graphic novel and a series of featured films. Rony Abovitz attended Comic-Con and released its first [[Virtual Reality]] app.

'''2014''': Richard Taylor, co-founder of special effects company [[Weta Workshop]], along with Neal Stephenson, science fiction writer, is working for Magic Leap.

'''2014''': Richard Taylor, co-founder of [[Weta Workshop]], along with Neal Stephenson, science fiction writer, is working for Magic Leap.

'''February 5, 2014''': Magic Leap raised 50 million dollars in Series A round.

'''February 5, 2014''': Magic Leap raised 50 million dollars in Series A round.

'''October 18, 2017''': Magic Leap raised $502 million dollars in Series D round led by Singaporean investment firm Temasek.

'''October 18, 2017''': Magic Leap raised $502 million dollars in Series D round led by Singaporean investment firm Temasek.

Magic leap was developing in stealth mode starting in the year +2011. Magic Leap's goal was to create a [[near eye display system]] using [[light fields]]. The company has raised over 590 million dollars from [[Google]], Qualcomm, Andressen Horowitz and other investors. On December 9, 2015, it was revealed that Magic Leap was raising $827 million dollars in a new round of venture funding.

Magic leap was developing in stealth mode starting in the year 2011. Magic Leap's goal was to create a [[near eye display system]] using [[light fields]]. The company has raised over 590 million dollars from [[Google]], Qualcomm, Andressen Horowitz and other investors. On December 9, 2015, it was revealed that Magic Leap was raising $827 million dollars in a new round of venture funding.

Until 2017, the company had been regularly making headlines and generating a lot of buzz in the tech community. Expectations peaked in the year +2014 when it was announced that they have received funding from giants such as Alibaba, Google, and others.

Magic Leap generated a lot of buzz in the tech community.<ref name="e604">{{cite web | last=Alden | first=William | title=Magic Leap Shows A Glimpse Of Its Augmented Reality Tech | website=BuzzFeed News | date=2015-10-21 | url=https://www.buzzfeednews.com/article/williamalden/magic-leap-shows-a-glimpse-of-its-augmented-reality-tech#.ihnBQWRew1 | access-date=2024-10-02}}</ref> Expectations peaked when it was announced that they had received a large amount of funding from Alibaba, Google, and others.

 

==References==

==References==

[[Category:Companies]]

[[Category:Companies]]